Personal data
Also known as: identifiable information, information about a person, personal information, personally identifiable information, pii
In plain language
Any information about a person that could identify them — a name and phone number, an ID or account number, a photo, a location, even an IP address alongside other details.
For example
Your customer list, staff records, a WhatsApp number tied to an order.
Go deeper
Personal data is information that relates to an identified or identifiable person. It includes obvious identifiers, such as a name or identity number, and information that can identify someone when combined with other details. Some laws use the term “personal information”. The exact definition and the rules that apply depend on the selected jurisdiction.
Learn more: read the full articleEducation, not legal advice.